Strip in the City of Coralville, the Hub of Hospitality, 1970s

Vehicles drive up and down a busy street on the left side of the photograph; a wide paved shoulder gives way to grass and shrubbery. Multiple signs line the road on the right side of the photograph: a street sign stating "Coralville" sits on top of another sign that instructs "Speed Limit 35". Other signs for Time Out Restaurant, complete with a picture of a referee blowing a whistle; Coaches Corner Lounge, advertising cocktails, tap beer, steaks, and sandwiches; the Alamo, a Friendship Inns International hotel with its own distinct shield shaped logo; and Triple A are also present. A low sign, surrounded by bushes, is near the center of the photograph; this sign states: "City of Coralville | Hub of Hospitality".

The slogan "Coralville, Hub of Hospitality" was embraced by the Coralville Chamber of Commerce after a contest held in 1967. Signs declaring this slogan were placed at both the north and east entrances to the city, as pictured above (Lovetinsky et al., p. 71).

The photograph was taken by Karin Becker for the book The Strip: An American Place, by Richard Horwitz.

Karin Becker

Coralville Public Library. Coralville Digital History Library.

1970s

Educational use only, no other permissions given.

jpeg

English

Coralville, Iowa